Gen Y Marketing Musts

No generation since the baby boomers has created as much market excitement as Gen Y/Millennials. So, how do we give them what they want when the vitality of future business is dependent on building relationships with this powerful and young demographic? Today Brett is speaking with Lili Tangwall, Sarah Timmons, and Rebecca Carpenter from the World Council of Credit Unions about the steps that CU's need to take in order to truly attract these young consumers, build life long loyalty, and develop and grow with them. Amanda Stanhaus, blogger of XO Bettie will also join the discussion. Byl Cameron, Digital Practice Lead for Carlisle & Gallagher Consulting Group, will also report on their research about adoption of mobile banking in the US and how that also affects smartphone choices. And we are introducing a special Finextra/ Breaking Banks feature with Liz Lumley, who interviews Clare Flynn Levy, CEO of Essentia Analytics. And Lastly, don't miss Ron Shevlin's Moment of Snark!